What is User Experience Design

User experience design is the term that we use for designing programs and applications on computers, smart phones, tablets and more.

This process is known by several other names, including ‘user interface design,’ ‘usability’ and ‘UX’.

They all refer to the process of making an application easy and enjoyable to use, whether it is a mobile app, a web page or a computer game.

UX design today spans many areas and incorporates aspects of branding, usability, design and functionality.

We take a well-rounded approach to UX design and use it to incorporate strong functional design into our websites.

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Web Design Trends

Web design trends are constantly changing and evolving with the times, but these essential UX design fundamentals generally stay the same, but they are updated as time goes on.
Simplifying the interface and removing unnecessary clutter is a great tool that can be used in UX design, however there is a fine line between being minimal and being uninteresting, so make sure you get it right.
These make the webpage animated and engaging for users, and make the web journey personal for the visitors, like the winking Smarter Panther when you hover over it.
Hugely important for websites in general, mobile responsiveness helps your visitors and your Google rankings, since all websites are now indexed with Google’s ‘mobile first’ protocol.